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Book Review – “A Whack on the Side of the Head” by Roger von Oech

Book Review – “A Whack on the Side of the Head” by Roger von Oech

by Leslie Smith | Nov 19, 2013 | A Whack on the Side of the Head, creativity, George Willett, Roger von Oech, standardized testing

You ever feel like you are mired in the same old-same old? Creativity doldrums can really lower the energy and jeopardize the results of any good marketing plan. This book, “A Whack on the Side of the Head” is known as the creativity classic and can be applied to any...

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