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Goodreads Reviews

by Leslie Smith | Aug 8, 2014 | books, connect, Facebook, Goodreads, goodreads.com, reading, Sedaris, technology

I recently joined Goodreads.com after several friends told me how much they enjoyed it. I enjoy it too! It’s basically a book reading forum. You post what book you are reading and can write a review, then your friends can see that and decide whether they want to...
Showing What You Value to the Core

Showing What You Value to the Core

by Leslie Smith | Apr 9, 2014 | core values, Facebook, marketing, marketing mix, social media

There’s a lot to consider when you’re marketing your business or your organization. Your branding needs to be drenched in what you stand for. In other words, what you are communicating needs to show the core of what your business or nonprofit means. In essence, your...

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