by Leslie Smith | Oct 26, 2020 | evaluation, Uncategorized
A large part––arguably the most important part––of evaluating your promotional activities is knowing what’s working amid all of your promotional efforts. The most obvious and easiest way to know is by asking your prospects and new customers how they heard about...
by Leslie Smith | Jul 25, 2020 | evaluation, marketing, public relations, Uncategorized
Evaluation is an important part of your marketing strategy and yet it is a low priority for most small businesses and nonprofits. I know ‘Eval’ is close to ‘Evil,’ but you have to do it before you move on to the next thing on the to-do list and...
Recent Comments