by Leslie Smith | Apr 9, 2014 | core values, Facebook, marketing, marketing mix, social media
There’s a lot to consider when you’re marketing your business or your organization. Your branding needs to be drenched in what you stand for. In other words, what you are communicating needs to show the core of what your business or nonprofit means. In essence, your...
by Leslie Smith | Jan 30, 2013 | Apple, Best Buy, BMW, core values, In-n-out, key marketing messages, Kia, marketing, marketing messages, McDonald's, media messages, talking points
Often when I talk to clients or teach classes for the Long Beach Nonprofit Partnership, I refer to “key marketing messages.” I start by asking them what their key marketing messages are without telling me their product. Clearly defined key marketing messages reveal a...
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