by Leslie Smith | Nov 9, 2022 | community relations, VLOG
A Conversation Between Leslie A.M. Smith and Dan Lipton I’m back with a new vlog episode! This month I had the chance to talk to Dan Lipton, owner of Beach Cities Media and publisher of TRAVELHOST Beach Cities. We are both active members of the Long Beach Area...
by Leslie Smith | Oct 22, 2020 | community relations, marketing, public relations
It’s breast cancer awareness month. Get a mammogram! Help a patient! Make a donation! If you’ve been reading along on this blog, then you know that I get antsy when “increase awareness” is listed as the goal or the objective. Awareness feeds broader goals and...
by Leslie Smith | Jul 13, 2020 | community relations, marketing, Uncategorized
Stakeholder meetings versus focus groups, which to choose? They are both helpful tools for bringing in other opinions, perspectives, and even a dose of creativity that your team was missing. Though people often use these terms interchangeably, they are not the same....
by Leslie Smith | Dec 14, 2016 | community relations, marketing, public relations
In the realm of public relations, my specialty is community relations. That is puzzling to some people because it sounds so generic, like a synonym of public relations. It’s not, of course, it’s actually very specific and is why I am often recruited to work on much...
by Leslie Smith | Mar 4, 2015 | community relations, marketing, public relations, public relations consultant, website, website development
The new website is up! The New website is up! I must sound just like a giddy Steve Martin playing Navin R. Johnson in The Jerk excitedly announcing that “The new phonebooks are here! The new phonebooks are here!” Of course, I hope I don’t face...
by Leslie Smith | Aug 1, 2014 | community relations, contest, external, internal, Julia Child, Orville Wright, paper airplanes, promotion
Every month on my Facebook account I include a listing of interesting national or international days for the month as well as some notable birthdays. These dates, set by someone else (ex. National Banana Split Day – August 25), offer you an easy way to anchor a...
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