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In the Community and Of the Community

In the Community and Of the Community

by Leslie Smith | Nov 9, 2022 | community relations, VLOG

A Conversation Between Leslie A.M. Smith and Dan Lipton I’m back with a new vlog episode! This month I had the chance to talk to Dan Lipton, owner of Beach Cities Media and publisher of TRAVELHOST Beach Cities.  We are both active members of the Long Beach Area...
It’s Breast Cancer Awareness Month

It’s Breast Cancer Awareness Month

by Leslie Smith | Oct 22, 2020 | community relations, marketing, public relations

It’s breast cancer awareness month. Get a mammogram! Help a patient! Make a donation! If you’ve been reading along on this blog, then you know that I get antsy when “increase awareness” is listed as the goal or the objective. Awareness feeds broader goals and...
Stakeholder Meeting Versus Focus Group

Stakeholder Meeting Versus Focus Group

by Leslie Smith | Jul 13, 2020 | community relations, marketing, Uncategorized

Stakeholder meetings versus focus groups, which to choose? They are both helpful tools for bringing in other opinions, perspectives, and even a dose of creativity that your team was missing. Though people often use these terms interchangeably, they are not the same....
Community Relations–An Important Part of Any Campaign

Community Relations–An Important Part of Any Campaign

by Leslie Smith | Dec 14, 2016 | community relations, marketing, public relations

In the realm of public relations, my specialty is community relations. That is puzzling to some people because it sounds so generic, like a synonym of public relations. It’s not, of course, it’s actually very specific and is why I am often recruited to work on much...

The New Website is Up!

by Leslie Smith | Mar 4, 2015 | community relations, marketing, public relations, public relations consultant, website, website development

  The new website is up! The New website is up! I must sound just like a giddy Steve Martin playing Navin R. Johnson in The Jerk excitedly announcing that “The new phonebooks are here! The new phonebooks are here!” Of course, I hope I don’t face...
Community Relations-Concept to Reality

Community Relations-Concept to Reality

by Leslie Smith | Aug 1, 2014 | community relations, contest, external, internal, Julia Child, Orville Wright, paper airplanes, promotion

Every month on my Facebook account I include a listing of interesting national or international days for the month as well as some notable birthdays. These dates, set by someone else (ex. National Banana Split Day – August 25), offer you an easy way to anchor a...

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