by Leslie Smith | Oct 22, 2020 | community relations, marketing, public relations
It’s breast cancer awareness month. Get a mammogram! Help a patient! Make a donation! If you’ve been reading along on this blog, then you know that I get antsy when “increase awareness” is listed as the goal or the objective. Awareness feeds broader goals and...
by Leslie Smith | Jul 13, 2020 | community relations, marketing, Uncategorized
Stakeholder meetings versus focus groups, which to choose? They are both helpful tools for bringing in other opinions, perspectives, and even a dose of creativity that your team was missing. Though people often use these terms interchangeably, they are not the same....
by Leslie Smith | Dec 14, 2016 | community relations, marketing, public relations
In the realm of public relations, my specialty is community relations. That is puzzling to some people because it sounds so generic, like a synonym of public relations. It’s not, of course, it’s actually very specific and is why I am often recruited to work on much...
by Leslie Smith | Mar 4, 2015 | community relations, marketing, public relations, public relations consultant, website, website development
The new website is up! The New website is up! I must sound just like a giddy Steve Martin playing Navin R. Johnson in The Jerk excitedly announcing that “The new phonebooks are here! The new phonebooks are here!” Of course, I hope I don’t face...
by Leslie Smith | Aug 1, 2014 | community relations, contest, external, internal, Julia Child, Orville Wright, paper airplanes, promotion
Every month on my Facebook account I include a listing of interesting national or international days for the month as well as some notable birthdays. These dates, set by someone else (ex. National Banana Split Day – August 25), offer you an easy way to anchor a...
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