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Message-Centric

by Leslie Smith | Feb 5, 2015 | assessment, channels, content development, earned media, marketing plan, message, message-centric, messaging, objectives, owned media, paid media, strategies

Last week I mentioned that the message comes before the channels you choose to deliver that message. Here is a graphic that underscores that philosophy as McCormick L.A. puts it into action. The messaging, or content, accurately portrays and extends your brand—it’s...
Website Angst – What you don’t say, can hurt you

Website Angst – What you don’t say, can hurt you

by Leslie Smith | Jan 29, 2015 | channels, digital marketing, Omnibeat, online, social media, under construction, website, website development

I have finally turned over the files to my web developer for my new website. It’s taken me months—maybe it’s been a year. I’m not sure. What I do know is that I dragged my feet. It wasn’t that it was hard to get rid of the old one. It was dated and although better...

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