Your Brand In Living Color

Your Brand In Living Color

I was teaching a class last week and someone asked about the importance of color in your branding. Choosing appropriate colors for your logo and all of your materials is extremely important! Color is the first impression you give to your potential clients.  You...
Whose Brand Are You Promoting?

Whose Brand Are You Promoting?

  Is your brand Google? Is it AOL?  If you are serious about promoting your business, you need to have some semblance of a consistent branding plan. It starts with your own domain, your website. Preferably your URL is your company name, but perhaps you...
Do You Need to Zhuzh Your Brand?

Do You Need to Zhuzh Your Brand?

Zhuzh—I love that word! It means liven it up or make it more attractive.  How long has it been since you updated your branding? Sometimes your branding needs a little freshening that doesn’t have to be drastically different from the existing look, feel, and...
Focus

Focus

Perfect vision is 20/20, right? Although no one would characterize this year as being perfect, there have been some bright spots including, for many of us, time to focus.  Any successful business coach will tell you to be really good at one thing and promote that...

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