by Leslie Smith | Jul 25, 2022 | branding
I was teaching a class last week and someone asked about the importance of color in your branding. Choosing appropriate colors for your logo and all of your materials is extremely important! Color is the first impression you give to your potential clients. You...
by Leslie Smith | Mar 22, 2022 | branding
Is your brand Google? Is it AOL? If you are serious about promoting your business, you need to have some semblance of a consistent branding plan. It starts with your own domain, your website. Preferably your URL is your company name, but perhaps you...
by Leslie Smith | Aug 16, 2021 | branding, Low-Cost Tips
Zhuzh—I love that word! It means liven it up or make it more attractive. How long has it been since you updated your branding? Sometimes your branding needs a little freshening that doesn’t have to be drastically different from the existing look, feel, and...
by Leslie Smith | Dec 14, 2020 | branding
Perfect vision is 20/20, right? Although no one would characterize this year as being perfect, there have been some bright spots including, for many of us, time to focus. Any successful business coach will tell you to be really good at one thing and promote that...
by Leslie Smith | Aug 10, 2020 | branding, marketing, public relations, Uncategorized
As the US Postal Service finds itself in the news quite often lately, I was pondering the title Postmaster General. What a weird title! Silly, really. When you Google it, the information assures the reader that the postmaster general is the CEO of the USPS. Why...
by Leslie Smith | Jan 19, 2017 | branding, Long Beach, marketing, public relations, social media
When I first created an account on Twitter most of my docket was freelance writing so I used my name, my byline, as my Twitter handle: @LeslieAMSmith. Using simply your name allows a lot of latitude as far as your brand is concerned. I could post about most any...
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