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Marketing ≠ Advertising ≠ Public Relations

by Leslie Smith | Jan 18, 2012 | advertising, awards, definitions, marketing, public relations

Synonyms? No.Almost the same thing? No. Duplication of efforts? Absolutely not!Contrary to how the words ‘marketing,’ ‘advertising,’ and ‘public relations’ are commonly used in the marketplace, they are not interchangeable. Here is the simplest definition I can give...

The Envelope Please

by Leslie Smith | Feb 16, 2011 | advancement, awards, contest, press conference, public relations, quality

One way to really get your name on the map is to issue an award or awards. There are several ways to do that and you don’t have to have a multi-million dollar budget to get a name for yourself. If you think your organization or company doesn’t have enough stature with...

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