by Leslie Smith | Oct 14, 2024 | audiences, marketing
You’ve likely integrated a diversity, equity, inclusion program or awareness training over the past few years. Maybe even added some brand guidelines to make sure the verbiage you use is inclusive and photos you use in your promotions reflect a diverse audience. But,...
by Leslie Smith | May 28, 2024 | audiences, branding, key marketing messages, target audience
Key branding messages and multiple audiences … don’t let this confuse you. This topic comes up quite a bit with nonprofits. They think their key branding messages are different for a funder than for their users. This is incorrect. The...
by Leslie Smith | Apr 5, 2021 | audiences, key marketing messages, marketing, target audience
Winning marketing strategies are clear and simple because the riches are in the niches! I was recently watching a Netflix show (2018) on how to renovate and decorate your AirBnB property for maximum rental fees called “Stay Here.” It stars Genevieve Gorder, from...
by Leslie Smith | Oct 23, 2013 | advocacy. email. lists, audiences, mass, mass marketing, products, services
A few months back I unsubscribed from several e-newsletters and blasts that were complimentary from one purchase or another to the point that some days I could not find my ‘real’ email in the long queue of things that I could possibly buy one day. It was like cleaning...
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