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The Riches are in the Niches

The Riches are in the Niches

by Leslie Smith | Apr 5, 2021 | audiences, key marketing messages, marketing, target audience

Winning marketing strategies are clear and simple because the riches are in the niches! I was recently watching a Netflix show (2018) on how to renovate and decorate your AirBnB property for maximum rental fees called “Stay Here.” It stars Genevieve Gorder, from...

Some Mass Kissing

by Leslie Smith | Oct 23, 2013 | advocacy. email. lists, audiences, mass, mass marketing, products, services

A few months back I unsubscribed from several e-newsletters and blasts that were complimentary from one purchase or another to the point that some days I could not find my ‘real’ email in the long queue of things that I could possibly buy one day. It was like cleaning...

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