by Leslie Smith | Jan 30, 2013 | Apple, Best Buy, BMW, core values, In-n-out, key marketing messages, Kia, marketing, marketing messages, McDonald's, media messages, talking points
Often when I talk to clients or teach classes for the Long Beach Nonprofit Partnership, I refer to “key marketing messages.” I start by asking them what their key marketing messages are without telling me their product. Clearly defined key marketing messages reveal a...
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