by Leslie Smith | Jun 21, 2021 | advertising, promotion, public relations
Oh to be young! It’s an advantage on video but not for the reason you’re thinking. It’s About Comfort, Not Appearance Gen Z and young millennials grew-up seeing themselves immediately after a pic was clicked on digital camera screens, then on smart phones. Making a...
by Leslie Smith | Feb 6, 2020 | advertising, marketing, public relations
When speaking casually with business people about creating the perfect business name, more than once I have heard people say, “Your name should say what you do.” To which I say, “Really? Let me go Comet my bathtub before I Kleenex my nose and Oreo...
by Leslie Smith | Nov 4, 2013 | ads, advertising, commercial
Write a quick script for a 30-second (:30) commercial. Radio or TV, it’s your choice. You just need about 100 words. Don’t spend more than five minutes on this. Done? Now set it aside, we’ll come back to it.I know you’ve seen the commercials. The ones with the...
by Leslie Smith | Jan 18, 2012 | advertising, awards, definitions, marketing, public relations
Synonyms? No.Almost the same thing? No. Duplication of efforts? Absolutely not!Contrary to how the words ‘marketing,’ ‘advertising,’ and ‘public relations’ are commonly used in the marketplace, they are not interchangeable. Here is the simplest definition I can give...
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