Mindset – Video Conversation

Mindset – Video Conversation

Mindset. We see this word everyday it seems. Do you have the right mindset? Can you change your mindset? What is the significance of mindset? I spent a half hour discussing mindset with my colleague and reinvention specialist Damon Colaluca of Colaluca &...
All Children Thrive – A Client Closeup

All Children Thrive – A Client Closeup

All Children Thrive Special Project: Child Abuse Prevention Campaign All Children Thrive is a collaborative that hired me as a facilitator a few years ago. There was a special need that arose and I had the skills and the time to fulfill this public relations lead for...
The E Myth By Michael E. Gerber

The E Myth By Michael E. Gerber

I recently read “The E-Myth Revisited – Why Most Businesses Don’t Work and What to do About It.” Michael Gerber originally wrote it in 1986 and followed it with a dynasty of E-Myth variations. I read the revisited edition published in 1995. E in this series...
Do You Need to Zhuzh Your Brand?

Do You Need to Zhuzh Your Brand?

Zhuzh—I love that word! It means liven it up or make it more attractive.  How long has it been since you updated your branding? Sometimes your branding needs a little freshening that doesn’t have to be drastically different from the existing look, feel, and...
The Fourth P = PROMOTION

The Fourth P = PROMOTION

I know what you’re thinking, it’s taken me a long time to finally write about the Fourth P in the marketing mix! Well, not really because I write about PROMOTION all the time.  If you need to go back, here are the links to the first 3 Ps of the Marketing Mix. ...
Are your tools the right size?

Are your tools the right size?

Your tools might be too big. Turns out, bigger tools might cause bigger problems. You don’t use a sledge hammer when a tack hammer will do. We tend to want the biggest tools and apps with robust capabilities. The “Get a Bigger Hammer” philosophy doesn’t...
Upstream – At the Root of the Problem

Upstream – At the Root of the Problem

I first heard bestselling author Dan Heath on Dax Shepard’s podcast, Armchair Expert. He and Dax had a lively discussion about Heath’s book, Upstream: The Quest to Solve Problems Before They Happen.   With colleague Damon Colaluca we have initiated...