Are your tools the right size?

Are your tools the right size?

Your tools might be too big. Turns out, bigger tools might cause bigger problems. You don’t use a sledge hammer when a tack hammer will do. We tend to want the biggest tools and apps with robust capabilities. The “Get a Bigger Hammer” philosophy doesn’t...
Upstream – At the Root of the Problem

Upstream – At the Root of the Problem

I first heard bestselling author Dan Heath on Dax Shepard’s podcast, Armchair Expert. He and Dax had a lively discussion about Heath’s book, Upstream: The Quest to Solve Problems Before They Happen.   With colleague Damon Colaluca we have initiated...
The Third P = PLACE

The Third P = PLACE

The third P of the marketing mix is PLACE. The first two are PRODUCT and PRICE. The fourth is PROMOTION and I talk about that all the time! PLACE Where in the world are you? Place is multi-dimensional when it comes to marketing. It’s the dot on the map and expands all...
Four Statements that Lead to Wisdom

Four Statements that Lead to Wisdom

It is great joy when a work of fiction teaches you something valuable about working with others. I want to share these four statements that lead you to wisdom in a popular fiction series I read. This is from Louise Penny’s mystery series with Inspector Armand Gamache....
Network or No Work!

Network or No Work!

While on a panel of women-owned businesses hosted by the Junior League of Long Beach, one of the coordinators, Casey, stated, “Network or No Work!” This sums it up quite well.  As I cover in my marketing guidebook, Laws of Promotion, Newton’s first law...
Terms of Service: What is a Media Plan?

Terms of Service: What is a Media Plan?

After making the distinction that a marketing plan is more than a media plan, it seems important to explain what a media plan is. It is part of the marketing plan but not all that is needed.  It seems self-explanatory, but in college, a whole class was dedicated to...