by Leslie Smith | Sep 19, 2022 | objectives
“What gets measured, gets managed,” is a quote often attributed to Peter Drucker, but that’s been refuted and the real author is unknown for sure. I’ve heard the proverb mostly used conversationally when talking about losing weight. When you weigh yourself...
by Leslie Smith | Aug 30, 2022 | Content Marketing, promotion
Earlier this year I was reminiscing about old car crushes with a friend. You know what I mean, the car that looks like it would be great to have and drive, but it probably will never end up in your driveway. Back in the day when my minivan was scattered with...
by Leslie Smith | Aug 23, 2022 | public relations, public relations consultant
Admittedly, I mostly coordinate “Happy PR.” I’ve helped some crisis teams but that’s not my main service, nor my absolute favorite thing to do. I LOVE helping people with Community Relations. Participating or hosting events, coordinating activities with schoolchildren...
by Leslie Smith | Aug 16, 2022 | social media, social media platform
Alternate Title: Is Social Media the New Phonebook? What route do you take? Let me share a real conversation I recently had with a new client. Me: How did you meet that client? Client: Social Media....
by Leslie Smith | Aug 8, 2022 | Communication Skills
Interpretation and Perception Communication can make or break a team. We can never assume that everyone interprets language and its meanings the same way. Whether you lead a group of employees, volunteers, consultants, or your clients, you need to be mindful of the...
by Leslie Smith | Jul 25, 2022 | branding
I was teaching a class last week and someone asked about the importance of color in your branding. Choosing appropriate colors for your logo and all of your materials is extremely important! Color is the first impression you give to your potential clients. You...
by Leslie Smith | Jul 18, 2022 | Vacation
In May, I was fortunate enough to have traveled with my daughter to Paris to celebrate her college graduation. It was a busy time in Paris with soccer and tennis matches occurring at opposite ends of the city. We stayed in a hotel near the Bastille in a bustling,...
by Leslie Smith | Apr 4, 2022 | promotion
I participated in the Long Beach Area Chamber of Commerce Small Business Expo last week. It was the first one since the COVID closures. It was wonderful to be with people and talk to them about their marketing and promotional challenges and how I can help them. I had...
by Leslie Smith | Apr 4, 2022 | VLOG
In this month’s vlog episode, I interview Cielo Roth, owner of Cielo Roth Photography. We discuss valuable tips and insights into your photos and what they communicate. Can they stand alone or do they need some well-written copy? Shoot What? Cielo provides some...
by Leslie Smith | Mar 22, 2022 | branding
Is your brand Google? Is it AOL? If you are serious about promoting your business, you need to have some semblance of a consistent branding plan. It starts with your own domain, your website. Preferably your URL is your company name, but perhaps you...
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