by Leslie Smith | Mar 21, 2023 | microenterprise, start-ups
Over the last two years I have been working on a project that arose unexpectedly, came together organically, and eventually produced something wonderful. A nice woman who sat-in on a free webinar I hosted in April of 2021 befriended me and invited me to help her with...
by Leslie Smith | Feb 7, 2023 | Communication Skills, Networking
What do you think of networking events? Though some businesspeople loathe them, I look forward to them. Especially, the ones that allow everyone an opportunity to introduce themselves to the whole group. Apparently, I came through the ranks taking a unique...
by Leslie Smith | Dec 7, 2022 | Media Relations, VLOG
As you might know, I always encourage my clients to issue press releases about the newsworthy things they are doing. If they can hire me to handle their media relations, that’s all the better, but sometimes they need to do it on their own. Since the rise of...
by Leslie Smith | Nov 15, 2022 | Cause Marketing, Shop Small Saturday, small business
I’ve written a couple of articles on Small Business Saturday the last few years and they are mostly about merchandising and ways to increase your sales. In Don’t Miss Your Big Opportunities in November from last year, I touched on helping nonprofits on this day with a...
by Leslie Smith | Nov 9, 2022 | community relations, VLOG
A Conversation Between Leslie A.M. Smith and Dan Lipton I’m back with a new vlog episode! This month I had the chance to talk to Dan Lipton, owner of Beach Cities Media and publisher of TRAVELHOST Beach Cities. We are both active members of the Long Beach Area...
by Leslie Smith | Nov 1, 2022 | customers, marketing
The vast majority of businesses gain their customers through repeat business and referrals from happy clients. If you’re a new business, you are wondering how you get repeat and referral customers before you have your first customers. You want to have...
by Leslie Smith | Oct 26, 2022 | business, business owners, nonprofit, small business
If you run a start-up, you need to step-up! An Employee Mindset Is Not Enough If you run your own business or founded a nonprofit, you can attest to this fact: you have to think like a boss. You can no longer just show up to work each day and see what happens. You...
by Leslie Smith | Oct 18, 2022 | key marketing messages, marketing, marketing messages, marketing mix
A Marketing Checklist Whether you’ve been in business for a few days or for a few years (or many), you might feel like your promotional efforts are on shaky ground or you’re just getting lucky without knowing for sure why things are working. You are not alone! This is...
by Leslie Smith | Oct 12, 2022 | social media platform
When I first posted the free download for the Content Generator and Planning Tool, I created a post in the META planner to go on Facebook and Instagram. I like this option because I can do it from my computer and plan ahead when the posts will hit. It also gives some...
by Leslie Smith | Oct 5, 2022 | Sales
I receive many email offers for services to help me make my business better. If it looks like it’s from a real person who found me in a Chamber of Commerce directory or met me at a networking meeting. I try to respond even if I don’t want the services, even...
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