Ready to Order?

Ready to Order?

Plot your order carefully. Consider what needs to come first in your workflow sequence, and even before that. When you are plotting the tactics to meet your marketing objectives, there is usually a necessary sequence or order. Schedule your tactics in an order that...
Show, Don’t Tell

Show, Don’t Tell

“Show, Don’t Tell” is a common instruction in writing. Show us that your main character is happy, sad, sorry, glum, don’t just tell us. You have probably experienced the difference between show and tell if you’ve ever searched for an image using a...
Mindset – Video Conversation

Mindset – Video Conversation

Mindset. We see this word everyday it seems. Do you have the right mindset? Can you change your mindset? What is the significance of mindset? I spent a half hour discussing mindset with my colleague and reinvention specialist Damon Colaluca of Colaluca &...
All Children Thrive – A Client Closeup

All Children Thrive – A Client Closeup

All Children Thrive Special Project: Child Abuse Prevention Campaign All Children Thrive is a collaborative that hired me as a facilitator a few years ago. There was a special need that arose and I had the skills and the time to fulfill this public relations lead for...
The E Myth By Michael E. Gerber

The E Myth By Michael E. Gerber

I recently read “The E-Myth Revisited – Why Most Businesses Don’t Work and What to do About It.” Michael Gerber originally wrote it in 1986 and followed it with a dynasty of E-Myth variations. I read the revisited edition published in 1995. E in this series...
Do You Need to Zhuzh Your Brand?

Do You Need to Zhuzh Your Brand?

Zhuzh—I love that word! It means liven it up or make it more attractive.  How long has it been since you updated your branding? Sometimes your branding needs a little freshening that doesn’t have to be drastically different from the existing look, feel, and...
The Fourth P = PROMOTION

The Fourth P = PROMOTION

I know what you’re thinking, it’s taken me a long time to finally write about the Fourth P in the marketing mix! Well, not really because I write about PROMOTION all the time.  If you need to go back, here are the links to the first 3 Ps of the Marketing Mix. ...