Little Promotion and Great Results

Little Promotion and Great Results

I participated in the Long Beach Area Chamber of Commerce Small Business Expo last week. It was the first one since the COVID closures. It was wonderful to be with people and talk to them about their marketing and promotional challenges and how I can help them.  I had...
Photography: More Than a Thousand Words

Photography: More Than a Thousand Words

In this month’s vlog episode, I interview Cielo Roth, owner of Cielo Roth Photography. We discuss valuable tips and insights into your photos and what they communicate. Can they stand alone or do they need some well-written copy? Shoot What? Cielo provides some...
Whose Brand Are You Promoting?

Whose Brand Are You Promoting?

  Is your brand Google? Is it AOL?  If you are serious about promoting your business, you need to have some semblance of a consistent branding plan. It starts with your own domain, your website. Preferably your URL is your company name, but perhaps you...
Video! Are You Ready For Your Closeup?

Video! Are You Ready For Your Closeup?

Are you aware that over 81% of all people prefer to watch a video rather than read content? Source: Cisco That number continues to grow. Video is a tool that helps you reach multiple objectives at once. Video deepens your customers’ understanding of what you...
Focus: Vision and Mission Statements

Focus: Vision and Mission Statements

  Outstanding people have one thing in common: An absolute sense of mission. – Zig Ziglar What’s your purpose? Many small businesses rush right into the doing when they start a business. They know what they do well and have an idea of who they serve and...
Typos

Typos

Have you made a typo? Of course, you have. Those evil little things! They happen. They seem to appear spontaneously on the page the moment you believe you corrected everything.  These days we create so much content on a regular basis that we increase our chances...
Ready to Order?

Ready to Order?

Plot your order carefully. Consider what needs to come first in your workflow sequence, and even before that. When you are plotting the tactics to meet your marketing objectives, there is usually a necessary sequence or order. Schedule your tactics in an order that...
Show, Don’t Tell

Show, Don’t Tell

“Show, Don’t Tell” is a common instruction in writing. Show us that your main character is happy, sad, sorry, glum, don’t just tell us. You have probably experienced the difference between show and tell if you’ve ever searched for an image using a...