Looking for A Fresh Promotion?

Looking for A Fresh Promotion?

There’s nothing wrong with sticking to a steady routine of promotions with a combination of effective tactics.  However, if you are looking for some ways to shake things up this year, and boost your results, consider adding one or more of the following...
Read Your Copy Like Your Customer

Read Your Copy Like Your Customer

The first activity I conduct with a marketing plan customer is a communications audit, What promotional assets do they have? Is the look and messaging consistent? Are the colors and layout appealing? And finally, will the customer be intrigued by the copy and call to...
Terms of Service: LINGO

Terms of Service: LINGO

The word “lingo” refers to a particular language or set of specialized vocabulary, jargon, or expressions that are used by a particular group of people. This term is often used to describe the language or terminology used by people who belong to a certain...
The 5th P – People

The 5th P – People

If you’ve spent five minutes with me talking about marketing, you’ll know that I use the 4P model of marketing (product, price, place, promotion). It’s what I learned in college and it has never failed me as the basis for marketing plans and helping small...
Microenterprise Hits the Big Screen

Microenterprise Hits the Big Screen

Over the last two years I have been working on a project that arose unexpectedly, came together organically, and eventually produced something wonderful. A nice woman who sat-in on a free webinar I hosted in April of 2021 befriended me and invited me to help her with...
In The News

In The News

As you might know, I always encourage my clients to issue press releases about the newsworthy things they are doing. If they can hire me to handle their media relations, that’s all the better, but sometimes they need to do it on their own. Since the rise of...

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