Are your tools the right size?

Are your tools the right size?

Your tools might be too big. Turns out, bigger tools might cause bigger problems. You don’t use a sledge hammer when a tack hammer will do. We tend to want the biggest tools and apps with robust capabilities. The “Get a Bigger Hammer” philosophy doesn’t...
Upstream – At the Root of the Problem

Upstream – At the Root of the Problem

I first heard bestselling author Dan Heath on Dax Shepard’s podcast, Armchair Expert. He and Dax had a lively discussion about Heath’s book, Upstream: The Quest to Solve Problems Before They Happen.   With colleague Damon Colaluca we have initiated...
The Third P = PLACE

The Third P = PLACE

The third P of the marketing mix is PLACE. The first two are PRODUCT and PRICE. The fourth is PROMOTION and I talk about that all the time! PLACE Where in the world are you? Place is multi-dimensional when it comes to marketing. It’s the dot on the map and expands all...

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