by Leslie Smith | Jul 5, 2021 | marketing resources, tools
Your tools might be too big. Turns out, bigger tools might cause bigger problems. You don’t use a sledge hammer when a tack hammer will do. We tend to want the biggest tools and apps with robust capabilities. The “Get a Bigger Hammer” philosophy doesn’t...
by Leslie Smith | Jun 21, 2021 | advertising, promotion, public relations
Oh to be young! It’s an advantage on video but not for the reason you’re thinking. It’s About Comfort, Not Appearance Gen Z and young millennials grew-up seeing themselves immediately after a pic was clicked on digital camera screens, then on smart phones. Making a...
by Leslie Smith | Jun 21, 2021 | book review
I first heard bestselling author Dan Heath on Dax Shepard’s podcast, Armchair Expert. He and Dax had a lively discussion about Heath’s book, Upstream: The Quest to Solve Problems Before They Happen. With colleague Damon Colaluca we have initiated...
by Leslie Smith | Jun 2, 2021 | earned media, media messages, Media Plan, owned media, paid media, social media, social media platform
Is traditional media just old media? Even if it is, it’s not obsolete and it can shorten the path your prospect has to take to pull the trigger. A friend shared with me a recent post on Nextdoor.com about an airplane ad (banner being pulled by a small aircraft)...
by Leslie Smith | Jun 2, 2021 | marketing mix
The third P of the marketing mix is PLACE. The first two are PRODUCT and PRICE. The fourth is PROMOTION and I talk about that all the time! PLACE Where in the world are you? Place is multi-dimensional when it comes to marketing. It’s the dot on the map and expands all...
Recent Comments