by Leslie Smith | Sep 7, 2021 | book review
I recently read “The E-Myth Revisited – Why Most Businesses Don’t Work and What to do About It.” Michael Gerber originally wrote it in 1986 and followed it with a dynasty of E-Myth variations. I read the revisited edition published in 1995. E in this series...
by Leslie Smith | Aug 16, 2021 | branding, Low-Cost Tips
Zhuzh—I love that word! It means liven it up or make it more attractive. How long has it been since you updated your branding? Sometimes your branding needs a little freshening that doesn’t have to be drastically different from the existing look, feel, and...
by Leslie Smith | Aug 11, 2021 | marketing mix
I know what you’re thinking, it’s taken me a long time to finally write about the Fourth P in the marketing mix! Well, not really because I write about PROMOTION all the time. If you need to go back, here are the links to the first 3 Ps of the Marketing Mix. ...
by Leslie Smith | Jul 18, 2021 | Media Plan, social media platform
Ambition is an essential force in starting and growing … pretty much anything! Salvador Dali captured it best when he said, “Intelligence without ambition is a bird without wings.” Ambition makes ideas soar and when you add enthusiasm, the results can be...
by Leslie Smith | Jul 5, 2021 | marketing, marketing messages, marketing resources
What’s the Buzz All About? “Tell a friend!” My earliest memory of a word-of-mouth marketing (WOMM) campaign was for Alpha Beta grocery stores in 1977. It featured Alan Hamel, the chain’s spokesperson, inviting TV viewers to talk about the grocery store to their...
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