The E Myth By Michael E. Gerber

The E Myth By Michael E. Gerber

I recently read “The E-Myth Revisited – Why Most Businesses Don’t Work and What to do About It.” Michael Gerber originally wrote it in 1986 and followed it with a dynasty of E-Myth variations. I read the revisited edition published in 1995. E in this series...
Do You Need to Zhuzh Your Brand?

Do You Need to Zhuzh Your Brand?

Zhuzh—I love that word! It means liven it up or make it more attractive.  How long has it been since you updated your branding? Sometimes your branding needs a little freshening that doesn’t have to be drastically different from the existing look, feel, and...
The Fourth P = PROMOTION

The Fourth P = PROMOTION

I know what you’re thinking, it’s taken me a long time to finally write about the Fourth P in the marketing mix! Well, not really because I write about PROMOTION all the time.  If you need to go back, here are the links to the first 3 Ps of the Marketing Mix. ...

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