CTA – is simply your Call To Action. You need a call to action whenever you post content. It can be as simple as like, share, read, visit, respond, save the date. Ultimately you want to lead people to call, buy, reserve, commit, refer.
Conduct a Communications Audit.
Check your blogs, your social media posts, your brochures and anything else you use to promote yourself. Is there a CTA in every piece? If not re-evaluate what the purpose of that piece was and re-do it with a call to action. Your promotional media is the stimulus and the CTA directs them to the response you want.
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