Whose Brand Are You Promoting?

 

Is your brand Google? Is it AOL? 

If you are serious about promoting your business, you need to have some semblance of a consistent branding plan. It starts with your own domain, your website. Preferably your URL is your company name, but perhaps you registered a keyword that relates to your business if your company name was already taken. 

What I see often, is businesspeople using a gmail.com suffix for their email even though they have a website. You’re missing an easy opportunity to extend your brand and reinforce your professionalism. Your email is the easiest way to spread your website address because you use it all the time.

I’ve seen people use this protocol: [InsertNameOfYourDomain]@gmail.com

I assume people do this because it was easy to register, but there’s no reason to do that. Gmail, part of the Google suite allows you to use your domain AND still use the Gmail email interface. 

Change it Today!

If this applies to your situation, you have a Gmail account and your own domain, follow these instructions to easily change your email to incorporate your URL. Click here: Add Your Domain to Your Google Workspace Account.

If you have an AOL or Juno account (yes, there are still Juno accounts out there), you are going to have to establish new email with your domain through your server. Don’t hesitate! You deserve to have a complete branded look and your email address is an important part of that. Quit furthering those other generic brands and change your email to advance your website. 

Leslie A.M. Smith founded McCormick L.A. in 1994 offering public relations and marketing consulting to nonprofits and small businesses. She is the author of  Laws of Promotion. The 50-page promotional guide for small businesses and local nonprofits is available now on Amazon.