Are you aware that over 81% of all people prefer to watch a video rather than read content?

Source: Cisco

That number continues to grow. Video is a tool that helps you reach multiple objectives at once. Video deepens your customers’ understanding of what you offer, it can be used to demonstrate how best to use your product or service, it is a wonderful platform for testimonials, and it elevates your position as an authority on your topic. It can also do much more.

I sat down with Erin Sujan, owner of Sujan Creative, to chat about video production and why it’s a good idea to invest in video. We also discussed some tips for you to follow the next time you take to the screen. Note taken: next time I won’t wear white!

Before you watch the video, consider how you can incorporate video into your promotional efforts. People want to get to know you, like you, trust you, then buy from you. When they see you and hear you, they begin to get to know you. It might feel awkward at first, but if you keep at it, you’ll relax into it and pretty soon it will just feel like a conversation with an old friend. What products can you demonstrate? What procedures can you teach? What tips can you give? As Erin talks about in this vlog, you need to match the social media platform for length, and I would suggest also for the tone of the message.

Click below to watch “Video Production: Making Media Matter.” If you’re like most, you’d rather watch this than read the transcript. 🙂

Thanks for watching! I hope you found it informative. Please leave a comment or question below.

Leslie A.M. Smith founded McCormick L.A. in 1994 offering public relations and marketing consulting to nonprofits and small businesses. She is the author of  Laws of Promotion. The 50-page promotional guide for small businesses and local nonprofits iavailable now on Amazon.

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