When you are plotting the tactics to meet your marketing objectives, there is usually a necessary sequence or order. Schedule your tactics in an order that will garner the best results. This seems logical but sometimes we get an idea and act on it before we consider how it fits in the whole scheme.
For instance, before you start randomly posting on social media, decide what your messaging will be to help you reach your objectives. Premeditate your call to action with every tactic and be very deliberate. Sign-up, buy, order, visit, pre-order, call, meet, like, follow, are all common calls to action. You are also paving a path to your door with your content. Sometimes you will be sharing quotes or interesting information but those factoids need to be consistent with what you are offering and the manner of your delivery. Random quotes from comedians will not help lead more people to you unless the funny quotes relate to what you offer.
Some things need to happen even before you start
Sometimes, perhaps often, the sequence has to start with your finances. A website can be a sizable investment but it’s worth it. You don’t want to drive traffic to a 1990s version of yourself, unless you are a 90s-retro-frozen-in-time sort of business (it could happen). The website would be at the top of the order then everything else would follow. Even before your website design, make decisions about your branding. You don’t want to create a sleek, modern website and then decide you want to evoke a cozy, comfortable feeling through your website.
Design the infrastructure to support your activities
I’ve been eager to book some free webinars for you but I don’t have the “what comes next” infrastructure all sorted out yet. Once I have that, you’ll see the dates and invitations here. If you haven’t already signed-up to receive my emails, please do so you won’t miss a thing.
Leslie A.M. Smith founded McCormick L.A. in 1994 offering public relations and marketing consulting to nonprofits and small businesses. Her book, Laws of Promotion, is a 50-page promotional guide for small businesses and local nonprofits available now on Amazon. Call her for help with your promotion and if you found this post helpful, please leave a note here.
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