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There are multiple big opportunities in November to promote both small businesses and nonprofits. You can even team-up to double your results. You know about all of these annual events and you can surely use them to your advantage as we look toward 2022. These four annual events are great anchors for promotion because they already exist–you do not have to re-invent the wheel, just hop on the train that’s already moving. 

But first, have a wonderful Thanksgiving!
Pause and be grateful because you work hard and have your health, family, and friends.

Black Friday – November 26

Even though this is considered the first official day of holiday shopping, you can celebrate Black Friday all month. Big businesses have been sending out emails practically daily with Black Friday specials running all month. You can too!

Shop Small Saturday

Small Business Saturday – November 27

A perfect way to make more sales is capitalizing on the popularity of helping small independent businesses. It doesn’t matter if you sell donuts or insurance, you can promote a Small Business Saturday sale or celebration. Here are some Small Business Saturday tipsthat I wrote last year, but they still apply. 

Cyber Monday – November 29

Originally started to counteract the in-store frenzy of Black Friday, the Monday after Thanksgiving is a great day to attract people through your website. Regardless of what your business is, have an online lunchtime sale or host a lunch webinar where you can add value to your customers. 

Giving Tuesday – November 30

A great peer-to-peer fundraising event for nonprofits helps generate millions in charitable giving primarily online through social media. If your target market is not active on social media but you still aim to raise some end-of-the-year funds, then send them a letter, call them, hire a skywriter! 


Small businesses, consider endorsing and promoting your favorite local nonprofit throughout your sales with a final push on Giving Tuesday. Whether it’s asking your customers to donate their change or dedicating the proceeds of a special item to a nonprofit, it’s a great way to show your customers you care about your community. 

Nonprofits, on these shopping days let your donors know how much small businesses support you.  Feature one or many small businesses who help you. Giving them the spotlight is one of the best ways you can thank them. 

Start prepping now!

You might also like: Merchandising Tips and Update Your Brand

Leslie A.M. Smith founded McCormick L.A. in 1994 offering public relations and marketing consulting to nonprofits and small businesses. She recently published Laws of Promotion. The 50-page promotional guide for small businesses and local nonprofits iavailable now on Amazon. Call her for help with your promotion. If you found this post helpful, please leave a note here.

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