I had the pleasure of interviewing Rob Webb, longtime professional fundraiser and founder of Nonprofit Campaigns, LLC about nonprofit fundraising. We had a very insightful conversation about the realities of fundraising. Watch this vlog episode to learn how you can raise money more effectively, and the advantage of creating relationships.
Most fundraising novices (volunteers and professionals) first learn to follow a formula of asking and thanking all their donors multiple times. They have a false sense of assurance that they will reach the optimum giving. In addition, they throw an event or two to attract some corporate donors to round out the budget. This will bring you results, but you could do better. If you consider the word GALA as a four-letter word, then you’ll especially like what Rob has to share.
We also spend a little time discussing the role of foundations. Should we expect them to invest in the same organizations year after year? Should foundations expect the charities that align with their mission to find other funding sources? Start watching now to hear Rob’s insight on that.
Nonprofit Campaigns MasterClass
Visit Rob’s website to sign-up for his masterclass here: https://nonprofitcampaigns.com
If you missed the first vlog on Mindset with Damon Colaluca, you can watch it now, click here.
Leslie A.M. Smith founded McCormick L.A. in 1994 offering public relations and marketing consulting to nonprofits and small businesses. She recently published Laws of Promotion. The 50-page promotional guide for small businesses and local nonprofits is available now on Amazon. Call her for help with your promotion. If you found this post helpful, please leave a note here.
This was filled with some great nuggets of information. I wanted it to go on longer. First focusing on fundraising as building relationships instead of as charity was paradigm shifting. I love how Leslie was able to mirror back what her guest was saying in a way that helped me understand the content more. Her questions were also helpful. I definitely recommend this to anyone interested in fundraising.