“Laws of Promotion” Helps Main Street Merchants and Local Nonprofits

I am proud to announce that I have published Laws of Promotion for nonprofits, small businesses and solopreneurs. This 50-page marketing guidebook is easy to follow, even for someone with zero marketing know-how.

Since starting my business in 1994 I have encountered a long list of people who struggle with marketing and promotions. These newbies have been assigned the marketing responsibilities for their nonprofit with no prior promotional experience. Just as often, a person started a business around her passion but has no idea how to promote it. This book is for them! Perhaps it’s for you too.

I used Sir Isaac Newton’s three laws of motion as a framework to outline what I call the “Laws of Promotion.”

A body at rest stays at rest, and a body in motion stays in motion unless acted upon by an external force.

Meaning, the businesses who can capture their momentum keep building.

Force is equal to mass times acceleration.

This means that you need to gauge how much promotion you need based on your size (mass) and your goals & objectives (acceleration).

For every action there is an equal and opposite reaction.

You might remember this being quoted a few times in the musical “Hamilton.” This law applies in multiple ways. Basically, you need to keep the equation balanced. In its simplest application, if you are a seller, you need buyers. It’s important to make sure you are keeping things positive, ethical, and delivering a quality product or service that you’re proud of.

If this sounds confusing, don’t worry. There’s a fictional case study showing all the laws of promotion in motion and tips to apply them to your situation right away.

The guidebook is easy to follow and doesn’t take long to read. Downloads from previous blog posts give the reader a kit of tools to help them calibrate and evaluate what’s working and what’s not. It’s a marketing primer book that anyone can use!

The book is available now on Amazon in ebook and print formats. Click here to buy your copy today. Just $4.99 for the Kindle version and $9.99 for print.

Leslie A.M. Smith founded McCormick L.A. in 1994 offering public relations and marketing consulting to nonprofits and small businesses.