Do you yawn when someone mentions marketing assessment? Too many people do. Before you start a re-branding process or revamping your marketing plan, you need to assess your promotional efforts.
Print this Marketing Assessment Tool and fill it out. It will help you weigh your resources and see whether your promotional efforts are effective or failing.
Do you have a call to action clearly stated at all events and in every message? It’s okay if the call to action is READ THIS. One of your objectives might be to increase awareness and measuring how many people actually read the information you are producing will help you evaluate if you are meeting that objective.
Take it a step further and choose which item is most successful. How did you measure success? Bill and Ted might not measure things the same way. That’s okay as long as they are measuring against their objectives.
Start now and let me know how it goes!
Leslie A.M. Smith is a public relations consultant in Long Beach, CA. She founded McCormick L.A. in 1994 specializing in community relations.