This is just a quick aside, but I thought you might enjoy it.
I went to a luncheon last week, “Marketing to Mommy and Daddy” was the topic as part of the Orange County Chapter of the Public Relations Society of America’s focus on diversity. This was one aspect of diversity they identified worthy of a discussion.
Upon arrival they gave us this bag of goodies sponsored by NBC Universal’s diversity department. I’m not sure if that is a human resources department or an affirmative action group working toward diverse programming.
Here’s the logo:
Boy, doesn’t that look very similar to Leadership Long Beach‘s logo? I am not suggesting one group took the idea from the other group, I think that is just how we picture diversity these days. There are other “colorful people in circle” logos out there that also reflect a core value of diversity.
In this bag of goodies was an array of things with this logo: a really nice stadium blanket, a t-shirt, a pen, and a little bottle of hand sanitizer. Because nothing says diversity like hand sanitizer! I am sure there was not an intended message with these choices, I just found it funny.
It did make me wonder, what would you put in a diversity goodie bag that would be symbolic of diversity without being politically incorrect? Please share your ideas and remember, diversity is not covered just with a pack of crayons. Just as the OC PRSA showed, it also means parents and the myriad of stages that brings to your world, socio-economics, education, gender, regional differences, and so on.
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