Have you been searching for a SIMPLER approach to effective marketing and PR?
Delivering no-nonsense solutions to small businesses and local nonprofits for outstanding results.
Public Relations
Marketing
Classes/Workshops
Facilitation
Process
No-Nonsense Doesn’t Mean Boring.
1
Objective
It all starts with a plan that is the right size and level of ambition for you. Let’s develop a clear vision of your desired destination. Through one or more discovery sessions and maybe a communications audit, we’ll discuss what you aspire to do by when and get started. We’ll also detect what’s not working.
2
Strategic
How we meet the objective(s) can be accomplished through myriad ways. Artful, clever, groundbreaking, or traditional, classic, steady … it all depends on you and the culture and the brand that you want. Together we will examine the pros and cons of how to reach the destination and choose an effective approach.
3
Tactical
Without the tactical implementation, you just have a stack of paper with words on them. We have to move our feet and get things done at the right time, exploring other factors affecting your niche and studying your competition. This is when the fun begins and we move your organization forward.
4
Evaluate
Is it working? If not, stop! If so, let’s celebrate and increase the effort!
The only way we know is if we build-in a way to evaluate whether we are moving the needle. Measuring income is easy, but what if you want to change the public’s perception about you or create a new product? We have more people and more factors to assess.