by Leslie Smith | Dec 16, 2025 | Cause Marketing, Podcast, Uncategorized
Cause marketing is one of the easiest public relations campaigns you can implement. It’s easiest when it comes from eh heart. Authentic concern and dedication to move the needle on a cause that needs attention and help will not only drive you to success, it will...
by Leslie Smith | Jul 8, 2025 | Uncategorized
These days everything we do builds our email list. Social Media Events Networking Meetings Press releases Podcasts Printed materials, and so on, and so on. You want to build a list of people who [fill in the blank with your call to action] as soon as you need...
by Leslie Smith | Jan 18, 2021 | business, Uncategorized
If you haven’t read the short fable “Who Moved My Cheese?” please do. Though Dr. Spencer Johnson first published this in 1998, it is particularly salient right now as society is determined to make 2021 a better year than 2020. In a Nutshell The short story is...
by Leslie Smith | Dec 3, 2020 | Uncategorized
In a digital climate we rely heavily on URLs and email addresses than on postal codes and street locations. It’s no surprise that many organizations (businesses and nonprofits) have left their street address off their websites completely. I’m going to tell you why, in...
by Leslie Smith | Oct 26, 2020 | evaluation, Uncategorized
A large part––arguably the most important part––of evaluating your promotional activities is knowing what’s working amid all of your promotional efforts. The most obvious and easiest way to know is by asking your prospects and new customers how they heard about...
by Leslie Smith | Aug 10, 2020 | branding, marketing, public relations, Uncategorized
As the US Postal Service finds itself in the news quite often lately, I was pondering the title Postmaster General. What a weird title! Silly, really. When you Google it, the information assures the reader that the postmaster general is the CEO of the USPS. Why...
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