by Leslie Smith | Apr 5, 2026 | products, target audience
People confused about business decisions often come to me with the symptoms of the problem. They want to know things like: “How to niche down without losing customers” “Why is my marketing not converting?” “How do I create a...
by Leslie Smith | May 28, 2024 | audiences, branding, key marketing messages, target audience
Key branding messages and multiple audiences … don’t let this confuse you. This topic comes up quite a bit with nonprofits. They think their key branding messages are different for a funder than for their users. This is incorrect. The...
by Leslie Smith | Apr 5, 2021 | audiences, key marketing messages, marketing, target audience
Winning marketing strategies are clear and simple because the riches are in the niches! I was recently watching a Netflix show (2018) on how to renovate and decorate your AirBnB property for maximum rental fees called “Stay Here.” It stars Genevieve Gorder, from...
by Leslie Smith | Jul 2, 2014 | communicating, promotion, social media, target audience
This isn’t a trick question. It should be easy to answer that the audience (your user) came before your product. This user is your target market and is therefore to whom you are communicating with first and foremost. So how are you delivering your message to them? I...
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