by Leslie Smith | Apr 5, 2026 | products, target audience
People confused about business decisions often come to me with the symptoms of the problem. They want to know things like: “How to niche down without losing customers” “Why is my marketing not converting?” “How do I create a...
by Leslie Smith | Oct 23, 2013 | advocacy. email. lists, audiences, mass, mass marketing, products, services
A few months back I unsubscribed from several e-newsletters and blasts that were complimentary from one purchase or another to the point that some days I could not find my ‘real’ email in the long queue of things that I could possibly buy one day. It was like cleaning...
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