by Leslie Smith | Apr 2, 2026 | communicating, Communication Skills, creativity
People often ask me, “How do you solve marketing challenges with creative solutions?” The word COULD is a gift to creativity. Open up possibilities by using the COULD in conversations to develop new ideas. SHOULD prescribes one solution. There is rarely...
by Leslie Smith | Mar 14, 2021 | communicating
This might not be new to you, but Linktr.ee is a new app to me. I hang my hat on making communications simple, no-nonsense, and straightforward. Technology can play a helpful role in streamlining the techno clutter that accumulates so quickly. I especially love...
by Leslie Smith | Jul 2, 2014 | communicating, promotion, social media, target audience
This isn’t a trick question. It should be easy to answer that the audience (your user) came before your product. This user is your target market and is therefore to whom you are communicating with first and foremost. So how are you delivering your message to them? I...
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