by Leslie Smith | Sep 7, 2026 | Facilitation
Overcome the barriers in brainstorming with simple tips to engage everyone in the room. Brainstorming sessions work at every phase of a process. Sometimes you are stuck, and need time to think of things from a different perspective. Other times, you need to...
by Leslie Smith | Aug 24, 2026 | customer service
Is there anyone who doesn’t like good customer service? If you are working with people in any capacity, you need to strive to meet the expectations of those people. Whether they are clients, patients, consultants, or colleagues. Most people value good customer...
by Leslie Smith | Aug 2, 2026 | nonprofits, public relations
There’s a public relations benefit that nonprofits have built into their DNA. It’s a sort of fan-ship that has amazing power. In a word, they have VOLUNTEERS. Your Board Role is Bigger Than the Boardroom When volunteers act as PR ambassadors, the...
by Leslie Smith | May 25, 2026 | branding
A recent experience with a company’s new product was complete disorienting. Truly, if the experience was a book, I would have been glancing at the cover more than once and turning back pages, chapters even, to figure out how I had the story so wrong. I’ll...
by Leslie Smith | Apr 5, 2026 | products, target audience
People confused about business decisions often come to me with the symptoms of the problem. They want to know things like: “How to niche down without losing customers” “Why is my marketing not converting?” “How do I create a...
by Leslie Smith | Apr 2, 2026 | communicating, Communication Skills, creativity
People often ask me, “How do you solve marketing challenges with creative solutions?” The word COULD is a gift to creativity. Open up possibilities by using the COULD in conversations to develop new ideas. SHOULD prescribes one solution. There is rarely...
by Leslie Smith | Mar 16, 2026 | AI, branding, marketing
… and what it means for your brand Branding is so much more than picking the right colors or a fancy logo. Branding is about many things, including “category authority.” If you don’t define your category, the world (and the algorithms) will do it for you. The...
by Leslie Smith | Feb 15, 2026 | Entrepreneurs, Second Act
I am so excited to bring to you, the Second Act Business Summit! You do not need to be near retirement to benefit.You do not need to quit your job tomorrow.You do need curiosity, openness, and a desire to explore what’s next. I want to personally invite you to...
by Leslie Smith | Dec 16, 2025 | Cause Marketing, Podcast, Uncategorized
Cause marketing is one of the easiest public relations campaigns you can implement. It’s easiest when it comes from eh heart. Authentic concern and dedication to move the needle on a cause that needs attention and help will not only drive you to success, it will...
by Leslie Smith | Oct 13, 2025 | business communication, Communication Skills
“Call the damn leads” is not just good advice, it happens to be the name of the podcast I was recently on. I shared some insights and examples of how to secure business and be better with every new customer. Checkout this segment for tips on how listening...
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