Why the Robots Think I’m a Lawyer 🤖

… and what it means for your brand

Branding is so much more than picking the right colors or a fancy logo. Branding is about many things, including “category authority.” If you don’t define your category, the world (and the algorithms) will do it for you.

The “Identity Crisis” Lesson

I followed the instructions in this video from Tim Peakman who graciously participated in my Second Act Business Summit this month. By the way, you can still watch it  on my School platform here.

I was kind of afraid of what this deep research might tell me. Like “watching a scary movie with a blanket over your head with a sliver of an opening to peek through” afraid.  

As the AI crawled McCormick L.A., it came back with a confident conclusion:

       “It looks like you run a high-stakes law firm.”

What in the world? I laughed, then I realized the AI was actually paying me a massive compliment.

I was really relieved to read the findings. It’s in my plan this year to update my website. It’s been five years since it was updated thoroughly and so much has changed. 

It recognized my brand as:

• A “No-Nonsense” tone that values truth over fluff.
• A disciplined methodology called the Laws of Promotion.
• A 30-year track record of what it called “Fearless Leadership” and advocacy.

The AI associated those traits with the legal profession because, frankly, the marketing world is usually too full of “mania” to be taken that seriously. WOW! I take that to heart with my authentic, no-nonsense approach.

The No-Nonsense Takeaway

If an AI (or a potential client) looked at your digital footprint today, what category would they put you in? Are you the expert whose words have the weight of law?Or are you just another vendor shouting into the void?In 2026, brand clarity is your greatest asset. If your messaging is fuzzy, you aren’t just losing clicks—you’re losing your identity.

Don’t let the robots (or your customers) guess who you are. If you are struggling with your branding, please contact me for some help. Leslie@McCormickLA.com

Stop the mania. Start the process.